our core tenets
We get women talking about their money. When women see other women shine, it makes their own dreams feel possible.
Our community-based online course teaches women money fundamentals that we didn’t learn in school or at home.
Each Circle is engaging and interactive. Your fellow Circlemates become your money friends, confidants, and wealth-building cheerleaders.
Long after you graduate a Circle, you’ll join an exclusive network of women building wealth together across the U.S.
we’re leading the WOMEN’S WEALTH MOVEMENT
We believe the most powerful thing a woman can have is financial freedom. The first step? Learning about money, because learning leads to thinking, which leads to doing, which leads to #wealthywomen.
WHY WE EXIST
I’m allegra moet brantly, founder of factora
My story isn’t unique: I burned out at my corporate job, but felt trapped because I was living paycheck to paycheck (even though I was earning 6 figures!).
That’s when I realized the American dream needed a serious overhaul.
As women, we face some tough economic truths:
We’re paid less than 78 cents on the dollar to men
We live longer—on average, by 7 years
We’re the primary caretakers—for not just our children, but our aging parents
And we’re often charged with heading up the household—physically, mentally, emotionally, AND financially
To top it off, there’s a multi-million dollar marketing engine targeting us to spend on consumer goods with a culture that often values physical things over financial stability.
Our goal at Factora is to help women level-up their earning and investing potential so they can achieve financial freedom.
the story behind our name
When women join forces with the same goal in mind...there’s no stopping us.
Factora is inspired by exactly that: the powerful factor of women multiplied.
Like a tide that raises all boats, when women get financially stronger, we improve our collective financial future.
And when that happens, a monumental economic shift is inevitable.
Our shield represents the allyship of women and the security that wealth can bring.
When we protect and support each other, we feel more comfortable taking risks and fighting for financial equality.
“We will never solve the feminization of power until we solve the masculinity of wealth.” - Gloria Steinem