What we do
We teach women how to earn more and work less—because time is our most precious resource.
Our mission is to lead 1 million women to $1 million in net worth through financial education and community.
At Factora, we believe in using money as a tool to create freedom—so you can live life on your own terms now, not later.
Hi, I’m Allegra Moet Brantly
In my late 20s, I was a corporate ladder-climbing New Yorker who spent more time focusing on my LinkedIn title than my financial life.
Although I was a high-income earner, I had no investments beyond my 401(k), and my saving habits were…not habitual. I felt immense guilt that I wasn’t doing the right things with my money.
So I embarked on the painstaking and lonely overhaul of my money. I grew my net worth from -$18K to $1.1M and knew I had to share what I had learned with other women.
I created Factora to teach women repeatable steps to growing their net worth. In doing so, I also forged the action-oriented, supportive community I wish I’d had during my own journey.
Our Founder & CEO
LEARN WITH US
From bulking up your savings to learning how to invest—we’ve got you covered.
Our courses are designed to meet you where you are and prove that building wealth doesn’t have to be complicated.